Services
User Experience Research
What it is
User Experience Research uncovers how real people interact with products, services, and systems — helping teams understand behaviours, pain points, and mental models. It informs decisions with evidence, not assumptions.
What we deliver
Depending on the project, research may include:
→ Research plans and protocols
→ 1:1 user interviews and field studies
→ Usability testing (remote or in-person)
→ Insight reports and highlight reels
→ Personas, archetypes, or journey maps
→ Executive summaries and recommendations
Why it matters
Strong research creates alignment. It reduces risk, brings clarity to the problem space, and gives everyone — designers, stakeholders, developers — a shared foundation to build from. When done well, it saves time and sharpens outcomes.
User Experience Strategy
What it is
User Experience Strategy bridges the gap between insight and execution. It connects user needs, business goals, and design direction — helping teams align on what matters, define the right problems, and shape a clear path forward.
What we deliver
Strategic work can include:
→ Stakeholder workshops and discovery sessions
→ Opportunity framing and problem definition
→ Feature prioritisation and roadmaps
→ UX principles or experience guidelines
→ Audit of current-state experience
→ Definition of success metrics
Why it matters
Strategy ensures design isn’t just beautiful — it’s purposeful. It gives product teams alignment, creates focus, and helps organisations make better choices with less friction. It's the connective tissue between insight and impact.
Service Design
What it is
Service Design maps and improves the full ecosystem behind a product or service — across digital, physical, and human touchpoints. It considers how everything connects: people, processes, tools, and the context they operate in.
What we deliver
Depending on the scope, service design may include:
→ Current and future-state journey maps
→ Service blueprints and ecosystem diagrams
→ Experience principles
→ Stakeholder interviews and co-design sessions
→ Touchpoint audits and opportunity maps
Why it matters
No product exists in isolation. Service Design helps teams see the bigger picture — where friction lives, where effort is wasted, and where change can make the most meaningful difference. It connects the dots across silos and surfaces what's truly needed.
Interface Design
What it is
Interface Design translates research and strategy into usable, accessible digital experiences. It’s where structure, visual design, and interaction come together — always grounded in clarity, simplicity, and user needs.
What we deliver
Interface design work may include:
→ Wireframes and user flows
→ High-fidelity screen design
→ UI components and design systems
→ Interactive prototypes
→ Accessibility considerations (WCAG)
→ Developer-ready assets and handoff documentation
Why it matters
The interface is where people experience the decisions you’ve made. Thoughtful design builds trust, reduces friction, and makes things feel seamless — not just functional. Every element should serve a purpose and support the user’s journey.
Product Analytics
What it is
Product Analytics & Measurement helps teams track what matters, not just what’s easy. It connects product goals, user outcomes, and business impact through meaningful, actionable metrics. From North Star metrics to event tracking, it builds practical data frameworks that support better decisions without adding noise.
What we deliver
Analytics may include:
→ Defining North Star metrics and supporting KPIs
→ Mixpanel analytics platform setup
→ Event and action tracking frameworks
→ Collaboration with developers on implementation
→ Dashboard design and reporting templates
→ Team training on sustainable monitoring practices
Why it matters
Good measurement brings clarity to what’s working and what isn’t. It helps teams focus on the right problems, avoid assumptions, and improve with purpose. By connecting user behaviour to strategy, it creates a shared understanding that supports long-term product health — not just short-term wins.
